Nilangan Ray is a content marketer, writer, and marketing ops generalist. Has served as the founding team member of Salespanel and has writing credit on websites like Zapier, Hackernoon, and The Independent Publishing Magazine.
I am a zero-to-one content marketer with 9.5 years of marketing experience, specializing in B2B SaaS for the past 6.5 years. As a member of the founding team at Salespanel, I played a key role in guiding the company to break even by building the Salespanel blog and scaling it from 0 to 30K B2B monthly visitors, all on a shoestring, bootstrapped budget.
I am also a writer with independent writing credits on websites like Zapier, Hackernoon, and The Independent Publishing Magazine. My thought-leadership pieces have trended on HackerNoon, received praise from leaders worldwide, been shared by scientists, and one has even been cited in a peer-reviewed journal authored by professors from top universities in the UK.
Now, I work as a freelance consultant, helping B2B brands with organic content strategy, writing, editing, and copywriting.
Need help with content? Let’s talk!
I can find the right keywords with buying intent, write articles, and edit or publish high-quality content that drives traffic to your website. With the right budget, I can also hire and collaborate with freelance writers and SEO agencies to produce content at scale.
Want traffic? I can help. You can handle the rest of the funnel!
I am an artist, and my pen strikes emotions. Blog posts, thought-leadership pieces, social media content, case studies, podcast breakdowns, help desk guides—I can write them all! My independent pieces have been praised by lead editors of Zapier and Intercom, cited in research, and shared by technologists, authors, scientists, and C-level executives!
If you’re struggling with writers producing plagiarized, paraphrased, AI-generated, or basic content and need original high quality work, I can help!
I wrote nearly all of the landing pages for Salespanel. Scroll down to evaluate samples.
Oh, and I also wrote this website. 🙂
Starting your B2B marketing career as the sole marketer in a bootstrapped SaaS company from day one makes you a jack of all trades. Product positioning, Google ads, social media ads, newsletters, email campaigns, podcasts, PR campaigns, and many other things; can I make them happen? Yes! Am I a highly skilled expert in all of them? No, but I can execute them effectively with the right leadership and guidance.
Just like this website—I made it. Is it the best? No! Does it do the job? Yes!
Independently submitted opinion piece. Trended #4 Article of the Week on Hackernoon. Read by 4,600+ people. Was cited in an academic paper by Sebastian Oliver, Associate Professor at the University of Southampton Business School.
Independently submitted opinion piece. Republished on Hackernoon, shared by scientist Jason H. Moore (https://en.wikipedia.org/wiki/Jason_H._Moore), as well as the CEO and COO of Hackernoon.
Independently submitted opinion piece, reposted by Barry Schwartz (https://en.wikipedia.org/wiki/Barry_Schwartz_(technologist)) on Search Engine Roundtable.
Unfortunately, it does not rank. However, it’s one of my best works on technical deep dives.
It’s a bit dated, as I wrote this piece when ChatGPT first started gaining traction. However, some of the points I mentioned have proven to be true.
This was one of my first thought leadership pieces. My writing has improved significantly since I wrote it four years ago, but the concepts mentioned here are still quite interesting.
Highly relevant keyword for Salespanel with buyer intent. Wrote the original article and updated it a few times. Has consistently ranked on top of SERPs for years.
Wrote the original article and updated it a few times. Has consistently ranked on top of SERPs for years.
Wrote the original article and updated it a few times. Has consistently ranked on top of SERPs for years.
Wrote the original article and updated it a few times. Has consistently ranked on top of SERPs for years.
Was responsible for targeting this keyword, creating the outline, and later making significant updates to the article originally written by a third-party writer to maintain its ranking. It ranks at the top of the SERPs, brings in substantial traffic, and has helped us secure partnerships.
And, many more… You can find all of my articles on Salespanel here.
I started my B2B career by joining Salespanel even before the idea for it came into existence. Once Salespanel came to life, I set up the blog and, over the years, made it outperform its competitors in both volume and quality of traffic, all on a very small budget. On the Salespanel blog, my responsibilities included identifying the right keywords, writing key articles, getting additional articles written by freelancers, editing them, and publishing them. I have managed everything on the Salespanel blog end-to-end since its inception. Over time, the blog gained significant traction, attracting NASDAQ-listed SaaS businesses and sparking various discussions with the company. Display ad space was also rentend to an award-winning appointment setting agency from some of its pages. Here are some publicly available stats for the blog (sourced from Ahrefs, Nov 2024):
I wrote most of the landing pages for Salespanel, so feel free to check out any of them on the website.
Set up the Salespanel podcast and conducted customer interviews, handling the behind-the-scenes work to ask the right questions to the right people. I also co-hosted some of the early episodes.
